Monday, March 18, 2013

Mark Holyoake’s top five tips for beautiful photographs



1.     Look for contrasts

Things in their regular places are boring. Nobody wants to see a photograph of a boarded up house but put that boarded up house between two modern sky scrapers and you’ve got something interesting for the eye to analyse. There’s the sleekness and precision of the metal and glass structures against the shabby brick or wooden exterior of the house. There’s the effect of time and how it’s changed the buildings, there’s an untold story within the image and this is intriguing for the viewer.

Last year the image of a house in China, sat in the middle of a new constructed motorway, went viral. How do these people live in the middle of the motorway? What legal battles were fought and how did it escalate to this point? What types of people were involved in this struggle? The house isn’t interesting, the motorway isn’t interesting.  It’s the questions the image provokes and the contrast of image which is interesting.

2.     More is more

A good way to describe a photograph is as a moment frozen in time. Life is a collection of billions of moments and every photograph captures that moment forever. Unfortunately, viewfinders on cameras aren’t great for analysing whether you are doing that moment justice. What appears great on a small screen might not look good in edit.

The subjects in our images are unpredictable, even photographing portraits can be a challenge. People’s faces change angle and expression in so many random and uncontrollable ways that the only way to capture the right one is by taking lots of images. Unless you’re shooting with film, which literally costs you money, there’s no excuse for not taking as many photos as you can and hoping the right moment presents itself.

3.     Emotional portraits

Unless the purpose of the photograph is to contrast a lack of emotion against an emotional environment, more often than not emotions are more interesting. The reason people look strange in portraits is because they are usually trying to recreate what they think an emotion looks like.

Emotional responses like crying or laughing occur because we unable to control them. As human’s we are intrigued by what other people are thinking. Research into newspapers shows that people’s eyes spend most time focused on the face on the person in an image rather than reading the article.

For example, sports photographers at a football match attempt to tell the story of the game through imagery. The way they do this is by capturing the player’s emotions. If someone is smiling it shows their team has won, whereas, heads down and hands on hips show the disappointment of a loss. Your imagery should also tell a story – although maybe a little more subtly.

4.     Use movement

While still life imagery and landscapes can be great images, few shots look as dramatic as action. The eye draws imaginary lines across the image to process and understand what is happening. A shot of a busy street is interesting because of all the different directions in which objects and people are travelling. Some photographers prefer to colour these lines in using long exposure images to create blurs of colour cutting through the image as the stationary objects remain in focus.

Framing the photograph around movement can also create great images. Showing a person walking into the frame or just leaving it creates the feeling of a journey. The fact you can’t see where they have been or where they are going makes for engaging image than just putting the subject in the middle of the frame.

5.     Spend time in the editing room

It’s sad but true, you need to spend time editing your shots. Programmes like Instagram might have turned Facebook into a blur of sepia burgers and brown landscapes but if you’re not willing to put the hours in on Photoshop, other people will. Of course, you need to be careful not to over work your image otherwise you’ll be left with the equivalent of Shane Warne’s face. The old adage, if something looks too good to be true it usually is, still rings true.

Generally speaking, good editing is like good cosmetic surgery - it should enhance the subject, without ever being noticeable. Unless you’re really proud of your Photoshop skills, then by all means go crazy and create as many surreal images as you want! 

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